Project on Indian Tribes n Culture before they vanish and are forgotten.
A human has always been a cultured being–finding his answers incessantly in deep rooted beliefs that reside within and around him. By doing this, he unconsciously kept his culture thriving and living, for the consumption of the future generations too. But, as we traversed through ages and our surroundings became more modern, our outlook more refined, we stopped finding our answers in our cultures. The questions did not die, but the answers slowly changed–our outlook towards a culture got altered and we remained incognizant of how we were shedding our culture along the way .
Hence, we went out in search of a community that still survived on culture, that still looked for the answers of its reality within the realms of traditions that it inhabited. Our quest ended in what became–THE LAST AVATAR.
India is a land replete with cultures; with various tribes that have their own set of traditions that they have been following for several ages now. They have their own set of clothing, eating habits and lifestyle. It might not be wrong if we see them as Gods–as our ancestors who have within themselves the majestic demeanour of conducting age old traditions and keeping them upright by educating their successors in their real culture. Unfortunately, these tribes that are a manifestation of several cultures are dying with only the last generation remaining. And with the perishing of this generation, the roots that their culture springs out of will also go missing. This project is an attempt of save these tribes from a cultural extinction.
THE LAST AVATAR is a project that visually documents the Gods that we know as individual Indian tribes. It is an archive of their traditions so that their existence can be saved for the future generations of people outside the community also, who want to be educated about their cultural grounds. It is an attempt to keep all those roots airy, that will give life to newer saplings. With this archival of cultural history we aim to preserve the majestic demeanour that these tribes live their life with; it is our tribute to the Gods, a tribute for Humanity.
Culture often has the potential to go away and beyond the making of its people, to permeate deep into the arts and crafts of a community. Hence, with THE LAST AVATAR, we not only want to enrich an understanding of the various cultures manifested in different tribes that flourish in the remotest parts of the Indian subcontinent, but to also go a step further and help with an encouragement of the local trade that these tribes deserve.
This project will offer regular photo tours to these tribal areas, so that you can experience the culture as well as the artistry of these tribes. Our plan is to facilitate a fair and open trade between the customer and these tribes, completely eliminating the existence of middlemen, saving up the extra percentage of funds that will directly go to the artist, that will directly contribute to the prosperity of a culture. An example of this can be seen while we take a tour to Rajasthan; one commodity of local art that deserves ethical promotion is the traditional Rajasthani Rug produced. It is a product of the work of a cultural tribe exclusive to Rajasthan. The prime aim is to not only save cultures from getting lost forever but to also encourage its proliferation in order to increase its life, its people–to save the original art of the original Gods.